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Case Studies

CASE STUDY: New Product for Leading Pharmaceutical Company

Innovative Solution for Leading Pharmaceutical Company Boosts New Products, Enhanced Sanitization, and Revenue Growth.

The Company:

Sparks worked with a leading American pharmaceutical company that excels in distributing pharmaceuticals and providing health information technology solutions. They administer a wide range of medical supplies and care management tools to enhance healthcare delivery and efficiency.

The Problem:

The leading pharmaceutical company needed a scoop cleat for a Z-configuration conveyor. Due to the sensitive nature of the product being handled, they required a more sanitary cleat than the standard options. This requirement meant the cleat couldn't have any sharp inside corners where it attached to the belt.


We developed a cleat with rounded corners on the front and back edges. This design innovation eliminated any areas where bacteria could become trapped, significantly improving sanitation. Additionally, the rounded corners removed a common weak point that was usually prone to failure in standard cleats, thereby enhancing the overall durability and reliability of the cleat.

The Results/Outcome:

Our success story with the leading pharmaceutical company highlights our commitment to innovation and quality, leading to significant revenue growth. Between 2020 and 2023, we sold approximately $75,000 worth of belts by providing a specialized cleat solution tailored to the company’s needs. This partnership not only established us as their trusted belt supplier, but also resulted in consistent sales increases year after year. This ongoing success underscores the value of our collaborative approach and dedication to meeting and exceeding our customers' expectations.

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